How does the property sale process work at Regente?

Short answer: The process runs from a technical appraisal all the way to the notary deed, with a dedicated team at every stage. The owner gets an exclusive listing agent (Nathalia), the Sales Manager oversees financing, and everything is signed digitally — no paperwork.

Stage 1 — Appraisal and listing

Nathalia, Regente’s listing agent, visits the property and appraises it using the Direct Market Comparison Method — comparing it to similar properties recently sold in the same area. The goal is a price that maximizes the speed of the sale without leaving money on the table.

The owner then digitally signs three documents:

• Disclosure Authorization: allows Regente to advertise the property
• Management Contract: formalizes the terms and responsibilities of the sale
• Power of Attorney: authorizes Regente to carry out specific acts on the owner’s behalf

Stage 2 — Marketing and showings

Maiara registers the property in Regente’s CRM and activates listings on real estate portals. Professional photos and a yard sign round out the package. Leads come in through every channel (portals, website, WhatsApp, phone) and are handled by the sales agents.

Showings are scheduled in advance. The owner receives regular feedback from Nathalia on the number of showings, buyer interest, and how the market is pricing the property.

Stage 3 — Offer and negotiation

When a buyer submits an offer, Scheila (the Sales Manager) negotiates terms with the owner. Regente never accepts an offer without the owner’s explicit approval — the owner makes the final call.

Offer accepted → reservation document → start of the formalization process.

Stage 4 — Contract and financing

The purchase and sale agreement (promessa de compra e venda) is signed digitally. If the buyer is financing the purchase, the Sales Manager follows the entire process with the bank — credit analysis, the bank’s own property appraisal, approval, and disbursement.

Stage 5 — Deed and registration

Once financing is approved (or payment is made in full), the next step is the notary deed. ITBI (Brazil’s real estate transfer tax) is paid by the buyer before the deed is executed. The deed is signed by both parties and then registered at the Real Estate Registry Office. Registration is what officially transfers ownership.

What the owner needs to do

• Provide the property’s documents: updated title certificate (matrícula), property tax records, occupancy permit (habite-se), if required
• Personal certificates: ID, CPF, marital status certificate, negative certificates for taxes and lawsuits
• Respond to Regente’s feedback on offers and price adjustments, if needed
• If the property is rented: wait for tenant notification and any waiver of the right of first refusal before allowing showings

Practical example

An owner in Córrego Grande signed a listing agreement in February. Photos and marketing were ready within 3 days. First qualified showing the following week. Offer received and accepted on day 18. The buyer financed through Caixa (Brazil’s federal housing bank) — approval took 40 days. The deed was executed on day 62 after the listing began. The owner followed the whole process through Nathalia, without needing to visit the bank or notary in person.

Related questions

• What is the real estate agency’s commission on a property sale?
• Is it worth giving a real estate agency exclusivity?
• Can I sell my property if it’s currently rented out?
• Do I have to pay income tax when I sell my property?

Want a free appraisal of your property? Talk to Regente.