Renderings look good on any projector. What changes the conversation is when someone is already living in the building.
With Parkside, this is now possible to verify. Downtown was delivered in December 2025. Trindade began occupancy in May 2026. There are real residents. Daily life exists outside the renderings.
This guide brings together what is known about living in Parkside — based on the product concept, the delivered properties, and what the model offers in practice.
The premise — the apartment is not the center of life
The concept that organizes all Parkside projects has a name: expanded housing.
The idea is simple: in European cities with good urban quality — Amsterdam, Lisbon, Copenhagen, Berlin — people live well in 40 to 60 square meters because they have 10 km² of qualified city at their doorstep. The apartment is smaller by choice, not by limitation. The city makes the difference.
In the Parkside model, this translates into two components:
Inside the building: common areas designed to be an extension of the private area. Coworking where you work. Rooftop where you receive friends. Gym where you exercise. Mini market where you buy what you’re missing. Collective laundry. Smart Delivery. The apartment is compact because the building completes what is missing.
Outside the building: deliberate location. Not “close to everything” — but near the specific points that make life work without a car: grocery store, pharmacy, café, green space, transportation, work. In the case of Parkside Rio Branco, this means Av. Rio Branco, downtown Florianópolis, with Marina Park 3 minutes walk away and Beira-Mar 8.
What you find in daily life
The coworking — where work happens
Parkside has dedicated coworking — not a desk in the hallway or improvised shared space. At Parkside Rio Branco, the coworking occupies the 2nd floor and is divided into distinct environments: collaborative work, individual stations, acoustic rooms for calls and meetings, and relaxed space for more informal work.
For those working remotely, this changes the space calculation. The home office doesn’t need to be inside the apartment if there is quality coworking in the same building. This means that a 25m² studio can function perfectly as a home — because the work square meters are on the 2nd floor.
The rooftop — where social life happens
The Parkside Rio Branco rooftop concentrates: sauna, pool, lounge, reading room, viewpoint, gourmet space, and rooftop bar. It’s not a viewpoint with a barbecue. It’s an entire floor of leisure with a sea view from the 9th floor.
For those living in a compact apartment, the rooftop performs the function that a larger property would need to solve internally. The living room for friends is there. The special dinner happens there. The weekend has a destination — within the building itself.
The mini market and daily practicality
The mini market in the building is not a marketing differentiator. It’s a real change in the rhythm of the day. Wake up and need coffee, need something for dinner, receive a delivery — everything is solved on the ground floor or 2nd floor. For those with a busy routine, daily practicality has objective value.
The Smart Delivery system ensures that deliveries arrive and are stored safely, without the resident needing to be present. In a world of online shopping, this eliminates a friction point that seems small but happens every day.
The ground floor boulevard
The ground floor of Parkside Rio Branco has space for commerce and a collective boulevard. It’s not just access to the building — it’s an extension of the sidewalk with purpose. For the resident, this means that the experience of arriving home is different from entering a gated community: there is life on the ground floor.
Location as an extension of home
Living in downtown Florianópolis means having access to a city scale that no peripheral neighborhood offers. Within a 15-minute walk from Parkside Rio Branco:
- Marina Park — 3 minutes walk (project under development, with progressive delivery forecast)
- Beira-Mar Norte — 8 minutes walk
- Beira-Mar Beach — accessible by bicycle
- Beira Mar Shopping — 2 km
- Esteves Júnior Revitalization — Jan Gehl Architects, project in execution
- Felipe Schmidt Revitalization — historic pedestrian street reformatted
- Supermarkets, pharmacies, hospitals, restaurants — within walking distance
For those living without a car — or wanting to live without a car — this concentration of services and quality public spaces changes what housing means. The compact apartment makes more sense when the city is big enough.
For whom Parkside makes sense
The Parkside model is not for every buyer profile. Understanding for whom it is — and for whom it is not — prevents frustration.
Young professional who wants to live downtown. Works in technology, design, marketing, consulting. Rents today and knows they’re “throwing money away.” Wants urban quality, not square meters. The 25m² studio with coworking and rooftop in the same building is a rational choice, not a concession.
Digital nomad based in Florianópolis. In the city part of the year. In the months when they’re not, the property enters Parkside’s own rental pool. The base exists. The property generates income. Freedom continues.
Investor who wants outsourced management. Buys to rent. Doesn’t want to manage tenants, maintenance, or vacancy. Parkside manages everything starting 1 month after delivery. The 1-bedroom starts generating income before the bank financing is even concluded. How investment in Parkside works →
Parents buying for their son. Son lives in Florianópolis, pays high rent, doesn’t have capital to buy alone. The studio starting at R$ 320 thousand is 100% financed over construction, without bank approval. If the son leaves, the property enters rental. The asset continues.
For whom it is not: those who need more than 60m², those with families with small children, those who prioritize private area over common areas. Parkside was not designed for this profile — and that is intentional.
Frequently asked questions about living in Parkside
Is the 17m² studio too small to live in?
It depends on what is outside the studio. In Lisbon, people live in 40 to 60m² because they have qualified city at their doorstep. The Parkside Rio Branco Studio Standard has 16.9m² — but it’s 3 minutes from Marina Park, has coworking on the 2nd floor, rooftop on the top, and mini market on the ground floor. The studio is the bedroom. The building is the home.
What if I want to rent the property when I’m not using it?
Parkside manages short-term rentals (stays from 1 month). The property enters the pool managed by the builder itself. You don’t need to do anything beyond authorize. For the digital nomad, this means the property works while you’re away.
How is security at Parkside?
Parkside Rio Branco has physical concierge with receptionist, remote access control to common areas, connected electronic lock, and cameras in common areas. Control of who enters and exits is managed actively, not passively.
Is an apartment without a garage viable in Florianópolis?
For the Parkside resident profile — young professional, digital nomad, student — the absence of a garage is rarely an obstacle. The building has a bike room. Downtown has public transportation. And individual parking spaces are available for separate purchase for those who need them. The 2-bedroom already includes 1 space.
Is it worth buying in Parkside to live — and not to invest?
It depends on how much location and the urban model matter to you. If the priority is square meters per price, there are alternatives with more m² for less value in less central neighborhoods. If the priority is urban quality of life — city at your doorstep, coworking in the building, no car dependency — Parkside Rio Branco delivers this model in an integrated way. For the choice between studio or 1-bedroom, there is a dedicated guide.
Want to meet Parkside Rio Branco?
Parkside Rio Branco is in pre-launch phase. The price table will be revealed in a closed event for registered leads. There are no public prices disclosed yet.
If you want to have access to the product before the general opening — to know the typologies, available floors, and value table — the way is to pre-register now.
Priority of choice is defined by the order of arrival of registration.
